Reach over 130,000 highly engaged, passionate attendees at The Word On The Street’s two-day festival in the heart of Toronto.
Advertising fees support WOTS as a registered non-profit charitable organization, helping to sustain a high-quality, free, and accessible festival experience for the public. These contributions directly support festival marketing and promotional efforts, allowing the festival to reach a wide general audience and deliver an exceptional literary event.
Festival Dates
September 26-27, 2026
11-6pm – Saturday, September 26
10-5pm – Sunday, September 27
Location
David Pecaut Square
215 King St W, Toronto, ON M5V 3C7
Exhibitor Advertising Deadline
July 15
As Canada’s largest open-air book and magazine festival for almost four decades, attendees of The Word On The Street seek to connect with their long-time favourite shops, authors, and publishers and know that they will discover new favourites every year.
Advertising at The Word On The Street gives your brand the opportunity to stand out and make an impact with thousands of highly engaged community members seeking arts and culture in Toronto.
Voted one of Toronto’s Best Local Festivals in the 2022 and 2024 Toronto Star Readers Choice Awards.
Canada’s largest book and magazine festival offers unparalleled opportunities to:
Key Festival Metrics
Audience Habits
Gender
Age
*Based on TREIM metrics – Ontario Economic Impact Model
The Word On The Street’s Official Festival Program is the essential guide for our visitors — packed with event listings, author highlights, exhibitor information, and site details. It’s the primary tool attendees use to navigate and plan their festival experience. Festival Programs are distributed widely across Toronto in the weeks leading up to the festival, including TTC stations during rush hour, Toronto Public Library branches, independent bookstores, retail locations, community centres, schools, hotel partners, and Toronto City Hall. On festival day, copies are available at all Information Booths throughout the site.
Advertising in the Program places your organization front and centre with more than 60,000 engaged readers — and all advertisements are printed in full colour for maximum visual impact.
8,000 Festival Guides
60k Readership (Combined print & digital)
Festival Programs will be distributed throughout Toronto prior to the festival at:
On festival day, Program Guides are also available at all Information Booths and distributed throughout the site.
Capture attendee’s attention by advertising with eye-catching on-site advertising. Placed in central, high-traffic areas, your message is guaranteed to make a big impact.
Banners will be printed on vinyl or chloroplast with grommets. All advertising will be printed single-sided and full colour.
Please provide high resolution press-ready artwork. PDF files are preferred and vector based logos are required. For best results, artwork should be 300dpi at final print.
| Ad Space | Regular Rate | Exhibitor Rate | Dimensions |
|---|---|---|---|
| Program Guide | |||
| Back Cover | $2,500 | $2,000 | 5.1875"w x 8.1875"h 4C, full bleeds |
| Inside Front Cover | $2,000 | $1,600 | 5.1875"w x 8.1875"h 4C, full bleeds |
| Inside Back Cover | $2,000 | $1,600 | 5.1875"w x 8.1875"h 4C, full bleeds |
| Full Page | $1,250 | $1000 | 5.1875"w x 8.1875"h 4C, full bleeds |
| 1/2 Page Horizontal | $750 | $600 | 4.6875"w x 3.75"h 4C, no bleed |
| 1/4 Page Vertical | $400 | $320 | 2.2675"w x 3.75"h 4C, no bleed |
| Exhibitor Special Listing | N/A | $250 | 40 words maximum, can include small logo/graphic (1" square) |
| Onsite Advertising | |||
| Vinyl Hanging Banner | $2,500 | $2,000 | 10'w x 7'h 4C, full bleed Grommets on top and sides |
| Quad Sign | $1,800 | $1,440 | 4'w x 8'h 4C, full bleed Grommets on sides |
| Barricade Banner | $800 | $600 | 7'w x 3'h 4C, full bleed Grommets all sides |
Please note that as a registered charity, The Word On The Street does not charge HST.
